AGP Executive Report
Last update: 9 hours agoAI Marketing: Etisalat UAE has launched an AI hub to help small businesses plan, create and optimize digital ad campaigns from one dashboard. Brand Safety: Santander and Moeve pulled ads from TikTok after reports that brands appeared beside child sexual abuse material, pending stronger safeguards. Ad Standards: New York regulators set expectations for virtual-currency marketing, including clear disclosures and review processes. The IAB is also urging platforms to standardize what counts as a video “view,” while TrustX and Trinity Audio have introduced premium audio ads with a viewability-and-audibility guarantee. Media Innovation: Relevant DS and Screendollars are bringing dynamic digital movie posters, local showtimes and ticket-buying QR codes to cinema lobbies. Platform Watch: An EU legal adviser backed reviving a €1.49 billion Google AdSense fine, while Google Ads has barred targeting based on prohibited content interests. Budget Shifts: ACKO says 80% of its media spend goes to creators and connected TV, reflecting advertisers’ growing interest in creator-led and streaming campaigns.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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