AGP Executive Report
Last update: 9 hours agoAI & Markets: SpaceX confirms an IPO next Friday, targeting a valuation around $1.77T, as AI firms race toward Wall Street debuts amid bubble worries. Privacy & Search Rules: The UK CMA orders Google to let publishers opt out of AI scraping for AI Overviews/AI Mode, while the European Parliament swaps Google for France’s Qwant on official computers in a push for digital sovereignty. Ad Tech & Measurement: Keen as Mustard launches “Spotlight” to turn insight data into decision-ready comms; Dreamdata adds board advisor Dave Kellogg; KERV.ai appoints a new CPTO to advance scene-level video ad matching; Blauw buys SponsWatch to unify sponsorship exposure and business impact measurement. Streaming & Attention: YouTube overtakes Netflix in average daily viewing globally, and viewers keep shifting toward free, ad-supported streaming as Netflix pricing rises. Campaigns & Comms: Century Real Estate rolls out “It’s All Happening Here” for Immencity with AI-led visuals; Estonia’s Rescue Board plans €1.3M in crisis-prep safety campaigns. Policy & Regulation: US House Democrats urge an FTC probe into prediction markets’ consumer-facing advertising versus regulator-facing claims.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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