AGP Executive Report
Last update: 10 hours agoAI and Advertising: Brands have begun testing ChatGPT ads, but the challenge now is proving their value; Criteo’s chief also expects more AI companies to adopt advertising. Retail Media: Morrisons is extending its media offer to about 1,700 convenience stores, pairing first-party customer data with campaigns across its supermarket estate. TV Measurement: V has opened a new smart-TV advertising measurement standard to the industry, aiming to help address unsold streaming inventory and trust concerns. Ad Regulation: The FTC has put 25 health insurance marketers on notice over allegedly deceptive ads, as consumers shop for coverage. Political Advertising: Brazil’s top electoral court fined Meta 7.5 million reais for incomplete information in a case over alleged bias in political content distribution. Media Pressure: ITV plans £30 million in temporary savings, including content cuts, as it forecasts lower ad revenue and UK film and high-end TV production spending falls sharply.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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