Media Labor & Pay Talks: The NUJ at The Lancet has rejected two two-year pay offers and issued notice to ballot for industrial action, citing five years of real-terms pay erosion. Ad Tech & Measurement: A new push argues “clicks are dying” as AI-driven journeys create more zero-click outcomes, leaving brands with metrics that no longer match behavior. Platform Regulation: A U.S. bill would require parental consent and age verification for under-16 social accounts, adding tools for parent supervision. AI Ads & Brand Safety: Microsoft Advertising is adding “excluded content terms” to block Audience Ads placements inside Performance Max. Streaming & Content Deals: Disney and TikTok struck a global content-sharing deal to route licensed franchise clips into Disney+ and TikTok. Campaigns & Creative: AB InBev launches “Cheers to Beer” for International Beer Day; Pears spotlights its transparent soap-making process in a new TBWA\Lintas TV push. Retail Media & Commerce: Nectar Cue lets brands query Amazon Marketing Cloud audiences and measure ad returns in margin, same-day. Public Policy & Marketing: South Africa’s new rules aim to curb unsolicited marketing, but experts warn enforcement is weak. Sports/Entertainment Business: Versant lifts its annual forecast as digital growth offsets pay-TV weakness, with ad-supported Fandango streaming in focus.