AGP Executive Report
Last update: 9 hours agoGlobal Media & Marketing: IBM ends a 32-year creative tie with Ogilvy, naming Stagwell (Anomaly Code, Theory) as lead creative partner while Omnicom takes over global media for IBM—first work due Aug 2026. Ad Market Watch: Australia’s ad spend bookings in May rose slightly (-0.5% overall) with outdoor (+14.3%), cinema (+22.6%) and government surging; digital lag may lift totals later. Platform & Sales Expansion: Google expands its Ads Sales Rep program, appointing Coob Ads in Moldova, Azerbaijan, Uzbekistan, Georgia and Armenia (building on Kazakhstan/Serbia/Slovenia/Croatia). Regulation & Trust: France passes a bill to curb “ultra-fast fashion,” adding fees and banning advertising for brands like Shein and Temu, including via influencers. Sports Business: Germany’s DFB faces a major bribery probe after a World Cup shock exit, with police raiding offices and related entities. AI in Marketing Ops: Publicis Sapient’s CMO-led AI push struggled because teams didn’t redesign how work is done—highlighting the need to rethink processes, not just add tools.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
Perspectify News
