Gambling Ad Rules: Philippines’ Pagcor orders “responsible gaming” ads to be replaced with its 24/7 National Problem Gambling Helpline messaging, covering billboards, wallscapes and digital displays by a July deadline. AI in Advertising: IAB research says 95% of UK digital ad businesses already use AI, but the next leap is agentic AI that can brief, buy and optimize with less human input—raising new questions on planning and measurement. AI Media Launch: AI World Media Group rolls out AI World TV, positioning it as trusted AI journalism with interviews, expert insights and policy coverage. CTV/AI Search Visibility: Somantra reports Allianz overtook NRMA as Australia’s most-mentioned insurance brand in AI search and Google AI Overviews, underscoring the new visibility race. In-Game Ads Go Mainstream: EA expands into an in-game advertising platform, aiming to place real-time brand placements directly inside gameplay. Brand/Beauty M&A: L’Oréal signs to acquire a majority stake in India’s Innovist, adding science-led, digital-first personal care brands. Marketing Effectiveness Awards: Effie Awards Saudi Arabia 2026 names winners, with digital now driving over 60% of agency revenue. Creator Marketing: MakeMyTrip launches a Meta-backed creator programme that pays based on engagement, not follower size. Tech & Security: ESET details the Gentlemen ransomware gang’s EDR-killer toolkit, a reminder that ad-tech and media platforms also face rising cyber threats.