Meta Subscription Push: Meta is rolling out paid tiers across Facebook, Instagram and WhatsApp, including “Plus” plans and a standout feature letting subscribers view Stories without appearing in the viewer list—plus longer Stories, spotlighting and rewatch analytics. Platform Competition & Regulation: Australia’s ACCC has opened a preliminary probe into Uber Eats over alleged exclusive deals that rivals say block smaller competitors. AI Creator Economy: X is launching Creator Connect, using xAI to match brands with creators based on goals and trends, while raising the question of whether creators in Australia get comparable monetisation tools. EU Enforcement: The European Commission fined Temu €200m under the Digital Services Act for failing to assess and reduce risks from illegal and dangerous products. Search/Ad Tech: Amazon is expanding Signals to improve performance for publishers and advertisers, as the industry pushes further into AI-driven targeting and measurement. Health & Claims: An IIT Gandhinagar and University of Illinois study finds herbal cigarettes can emit harmful particles comparable to or worse than tobacco. Local MarCom/Media: A Hong Kong airport tender seeks a new sit-down restaurant concession at Terminal 1, a reminder that travel venues remain a major brand and audience touchpoint. Creator/Brand Marketing: TBWASMP won the ASEAN creative lead for Reckitt Mead Johnson Nutrition, shifting strategy toward mother-centric narratives across six markets. Outdoor/OOH & Retail: Rogerwilco adds more Smarties awards for generative engine optimisation and AI-led digital work.