Emily Schmitz releases healthcare PR and marketing playbook

By AI, Created 8:21 PM UTC, May 28, 2026, /AGP/ – Veteran healthcare PR strategist Emily Schmitz has released Credibility Rx, a new book aimed at helping providers improve visibility, patient volume, and trust. The playbook is now available in print and e-book formats, with an Amazon listing and more information at more information.

Why it matters: - Healthcare providers are under pressure to turn strong clinical care into measurable visibility, trust, and patient growth. - The book targets physician specialty practices, healthcare executives, startups, and medical marketing professionals trying to compete in a crowded market. - Schmitz frames credibility, not just clinical quality, as a driver of patient acquisition and long-term growth.

What happened: - Emily Schmitz announced the release of Credibility Rx: A Public Relations and Marketing Playbook for Healthcare Providers. - Million Dollar Publishing published the book. - The book is available now in print and e-book formats. - The release took place in Austin, Texas, on May 28, 2026.

The details: - The book covers healthcare public relations, media relations, digital marketing, reputation management, and crisis communications. - Schmitz draws on more than 30 years of experience in journalism, public relations, and healthcare marketing. - The book examines earned media, AI-driven search, social media, physician referral outreach, digital advertising, and online reputation management. - Schmitz says healthcare organizations often excel clinically but still struggle to translate that work into visibility and influence. - Key takeaways in the book say exceptional care is not enough on its own, earned media and thought leadership can build credibility faster than advertising, and marketing in healthcare requires nuance, empathy, clinical accuracy, and patient trust. - The book also says online visibility, reviews, and social media remain critical to patient decision-making. - Schmitz says crisis communication preparation is essential to protecting long-term credibility and reputation. - The book includes real-world examples and practical strategies from work with physician specialty practices, healthcare startups, and hospitals. - Schmitz says the playbook is intended to help readers start or strengthen a brand’s public relations and marketing efforts. - Schmitz said the work is meant to help healthcare brands communicate well so their impact can be profound. - The book is available for purchase on Amazon. - More information is available at more information.

Between the lines: - The book reflects a broader shift in healthcare marketing toward search visibility, online reputation, and digital credibility as decision-making tools. - The focus on AI-driven search suggests healthcare providers now need to adapt to changes in how patients find and evaluate information online. - Schmitz is positioning communications as a business function, not just a promotional one.

What’s next: - Healthcare providers and marketers can buy the book now and apply its frameworks to PR and marketing planning. - Schmitz is likely to use the release to deepen her visibility with healthcare organizations seeking communications guidance. - The book may serve as a reference point for teams updating their media, reputation, and crisis strategies.