Orange Marketing wins three MarCom awards for AI search education

Orange Marketing won a Platinum Award and two Gold Awards at the 2026 MarCom Awards for B2B educational resources focused on AI-driven discovery and purchasing. The recognition highlights how marketing and sales teams can adapt to buyers who research vendors through AI before they ever make contact.

Why it matters: - AI search is changing how B2B buyers find vendors and how sales teams need to respond. - Orange Marketing’s awards recognize educational tools designed to help companies show up in AI answers and handle buyers who arrive already informed. - The work matters because visibility in AI-generated results now affects both demand generation and sales readiness.

What happened: - Orange Marketing won one Platinum Award and two Gold Awards at the 2026 MarCom Awards. - The agency was recognized for two leadership playbooks and an integrated Answer Engine Optimization education campaign. - Platinum is the MarCom Awards’ highest honor. - The awards recognize work focused on helping marketing and sales leaders adapt to AI-driven buying.

The details: - The 2026 Sales Leader AI Playbook: Preparing B2B Sales Teams for AI-Referred Buyers won Platinum in the White Paper category. - The sales playbook helps leaders identify prospects who found the company through AI and tailor outreach to buyer readiness. - The guide includes a case study of a five-figure deal closed with an AI-referred buyer. - The sales playbook also covers how to build third-party proof and coordinate with marketing. - The 2026 Marketing Leader AEO Playbook: Building a Brand AI Can Trust and Cite won Gold in the White Paper category. - The marketing playbook focuses on consistent, verifiable signals that strengthen AI visibility. - Those signals include earned media, customer reviews, and clear website structure. - The AI Search Education Campaign for B2B Marketers: A Multi-Channel AEO Briefing Series won Gold in the Integrated Marketing category. - The campaign uses playbooks, webinars, video, and blog content to teach AEO to marketing and sales leaders. - Orange Marketing said each format approaches the topic from a different angle so teams can move from understanding AI search to applying it. - Rebecca Gonzalez, CEO of Orange Marketing, said marketing needs to build the credibility that earns AI recommendations and sales needs to recognize when buyers arrive already informed. - Orange Marketing said the resources were created to help both teams put that into practice.

Between the lines: - The awards point to a broader shift: B2B marketing is no longer just about ranking in search engines. - The company is framing AEO as both a visibility problem and a sales-process problem. - Orange Marketing is also connecting education with implementation, which suggests a push to turn thought leadership into client services. - The agency’s emphasis on verifiable signals reflects how AI systems tend to rely on recognizable, repeatable proof.

What's next: - Orange Marketing is directing readers to its educational resources at Orange Marketing resources. - The agency is also promoting its AEO services at AEO services. - Orange Marketing says its services help B2B companies assess AI visibility, strengthen digital presence, and track AI-referred prospects through HubSpot. - The company is building on its 2025 MarCom Gold Award for Marketing to AI: Your New Audience, which outlined 10 tactics for improving AI discoverability. - Orange Marketing says the 2026 work expands that effort with resources tailored to marketing and sales leaders.

The bottom line: - Orange Marketing is using award-winning content to position AEO as a core B2B growth discipline, not just a marketing experiment.