ZenaTech launches ZenaStudios to build drone-powered entertainment IP

ZenaTech has launched ZenaStudios, a new entertainment division based in Los Angeles and Vancouver that will create original film, streaming and digital projects. The studio is debuting with a YouTube series and a feature film in development, using autonomous drone technology both as a storytelling device and a production tool.

Why it matters: - ZenaTech is pushing its drone business into entertainment, using original content to build brand awareness and open new revenue paths. - ZenaStudios is designed to retain ownership of its intellectual property, which can create longer-term value than one-off ad campaigns. - The launch follows a broader trend of brands, including Gap, Starbucks and Bose, moving into entertainment production.

What happened: - ZenaTech announced ZenaStudios, a new entertainment division focused on original film, streaming and digital content. - The studio’s creative development is based in Los Angeles, with production operations in Vancouver. - ZenaStudios premiered its first project, a 10-episode series called The Money System: Crossing the Street, on Nov. 9 on the official YouTube channel @ZenaStudios_Inc. - The division also has The Money System: Weight of Evidence in pre-production as an independent feature film.

The details: - ZenaStudios will develop and retain ownership of original IP. - ZenaTech’s autonomous drone technology will appear on screen as part of the story and behind the camera as a production tool. - The company says the model supports brand awareness, drone services, product placement and commercial partnerships. - Crossing the Street is told through drone footage, livestreams and trial testimony. - The story centers on the death of a young influencer found in an alley beside two friends from opposite sides of the street. - The series frames the autonomous drone that captured the crime as the only impartial witness, “the trial’s 13th juror.” - The series stars Mae Belen, who has more than 1.5 million followers on TikTok, along with Tanya Jade, Kye Cartwright and Gavin Etmanski. - ZenaStudios’ development slate also includes a martial-arts tournament thriller, an epidemic outbreak drama and a wildfire rescue adventure. - ZenaTech appointed Bobby Kelly as development executive for ZenaStudios’ Los Angeles office. - Kelly previously served as director of development at Magnolia Hill Productions, a Warner Bros. Television company with projects at Netflix, NBC and The CW.

Between the lines: - ZenaTech is treating content as both marketing and product strategy, not just entertainment. - The “aerotainment” approach gives the company a way to showcase drone capabilities while building a fictional universe around them. - The launch also gives ZenaTech a more direct way to connect with audiences than traditional advertising.

What’s next: - ZenaStudios is moving ahead with The Money System universe through the feature film Weight of Evidence. - The studio will continue developing additional narrative projects across multiple genres. - ZenaTech plans to expand the division’s creative and commercial footprint through future productions and partnerships.

The bottom line: - ZenaTech is betting that drone technology can do more than power products — it can also power a content studio with its own intellectual property.